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As we have stated here and in our training programs many times, business retention is first and foremost a sales function. Successful private sector companies never stop training their sales force. Good salespeople require constant training to stay on top of their game and stay competitive - both in the classroom and in the field.


From Left:  Del Birch, and Laith Wardi
From Left: Del Birch, and Laith Wardi. Principals of ExecutivePulse Inc.
2010 Schedule for IEDC
Are you working toward your professional certification? Business Retention and Expansion (BR&E) is a core course. It will be offered at these times in 2010.

July 15–16, 2010 in Minneapolis MN
November 18–19, 2010 in Kanas City MO

For more information on IEDC's professional certification program, visit: www.iedconline.org



Comments from IEDC BR&E Course Attendees
Here’s what attendees from the last two IEDC BR&E courses (Atlanta GA in December 2009 and Alexandria VA in April 2010) had to say about the session which was taught by Laith Wardi and Del Birch from ExecutivePulse, Inc.

“I rate them as the best instructors I have had in any IEDC course.”

“They make a good team. I enjoyed both of them. They care and it shows.”

“Very educational and enjoyable course.”

“Favorite class so far.”

“Excellent content.”

“Loved the course. Perhaps the best professional development course I have attended in quite a long time. You managed to keep two days in a chair lively and entertaining.”

“Great content. This reinforced my basic ideas on retention but the examples changed how I will implement the program.”

“Great speakers and I would attend this class again. Will recommend to colleagues.”

“Personable. Encouraged conversation. Spoke from experience. Relevant stories.”

“Very engaging personalities and full command of the material.”

"The two worked well together.”

"I liked the tag team approach the two speakers took in presenting the information."

"Excellent presenters!"

"Great tag team. Both were very well versed and truly excited about the topic."

"Outstanding speakers who have been and remain in the trenches of daily BR&E activities."

"The presenters held our attention and made the subject matter interesting and upbeat. Thank you, Laith and Del."

"Excellent format –– excellent presenters –– fun guys with lots of personality. Had a lot of solid information."

"Loved their casual interactive style."

"Smart guys and very knowledgeable!"







If you would like to learn more about IEDC's professional certification programs, contact:

International Economic Development Council